Hi, I'm Shir. I’ve been working in the global hi-tech industry
for close to twenty-five years.

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With an LLB and an MBA, I’ve held executive roles, coached many leaders and played an important part in a company (Borderfree) that went from a startup to an American acquisition (by Pitney Bowes) through an IPO.

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As Head of People at Borderfree and General Manager of Borderfree’s Israel subsidiary,
I helped grow the start-up into a global mid-size company, shape its culture and support its transition into a publicly traded company on NASDAQ. 

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When Pitney Bowes acquired Borderfree, I continued to run the Israeli subsidiary and led the integration of the Israeli R&D center into the American corporation. This transition effectively leveraged its Israeli talent while gapping US-ISR culture differences.

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Today I help companies scale and grow, consulting to their CEO’s and HR leaders,
coaching executives and managers, developing leadership teams, and offering HR and organizational guidance.